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america are movies, tv, science, technology. they're not keen on democracy as america preaches it. heading into another four years of the obama administration, where are we, and why are we here, and how do we get somewhere else? what went wrong, what is going right, and what to do about it going forward? >> first of all, i do not think that favorability ratings and the pew surveys of evidence of whether we're doing something wrong or right. i think it is a huge mistake for anybody who practices public diplomacy to think that his or her job is to win a popularity contest. well i guess maybe some of us who were in the bush administration can take a certain pleasure in effect in 2008, the favorability ratings for the united states were higher in four out of the five surveyed arab countries -- i am not even going to bring that up. [laughter] and it is a big mistake. in my view, and what i tried to do during my short tenure as undersecretary, is try to focus attention on what public diplomacy can do to achieve specific ends that are part of their goals in foreign policy and national security po
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